Paid advertising: How to read the offer
A missing line is not automatically a bad sign. Different providers work differently. An absence is a reason to ask, not a verdict.
What the offer should contain
Budget and fee, separated
Two numbers. Always.
Account ownership
An explicit sentence that the account is yours.
What is tracked and who sets it up
Before launch, not after.
A learning period
An honest offer says the first three to six weeks are for data, not results.
Who writes the ad copy
And how many variants are included.
Review cadence
How many times a month somebody actually opens the account. That is the service you are buying.