Changelog

New SEO service description and a content rule (August 2026)

The SEO description was rewritten: the service as a process, the difference between a one-time audit and active monthly work, and the three areas of the work including the off-site part. An explicit rule on who provides the content and the product data was added to Website build and Online shop: either you, or an explicitly described additional service. Internal links now point directly to final addresses, a truncated glossary description was fixed, and every term gained a What it looks like in an offer line.

First corrections from community feedback (August 2026)

In paid advertising: access is now described as manager access, the ad-orders check explains platform self-attribution, and the transparency check was rewritten around conversion lag. In SEO, a red flag about ranking first for a zero-search phrase and a private-window check against personalised results were added. Thanks to the people who pointed out the weak spots. An explanation of what an AI assistant is was also added: a new glossary term, an intro at the top of the AEO field and on its questions page.

Measurement with explicit consent (August 2026)

We added a visit counter via Google Analytics 4. Nothing loads from Google before explicit consent, declining changes nothing about how the site works, and the decision can be changed at any time from the Cookies link. The methodology page was updated.

Question expansion (August 2026)

Every field now has 16 questions instead of 5. The new numbers continue the existing ones and are equally permanent. Visuals were added and the reviewed-by line was removed.

Launch

First public version: seven fields, questions with explanations, pages on the roles in a project, and a glossary. Question numbers are fixed from this version onward.