Ecommerce build: How to check
Each of these checks takes under ten minutes and needs no tool and no expertise. Do them yourself rather than reading about them in a report.
The checks, in order
01 Buy something from your own shop
With a real card, from a phone, as a customer. Then refund it. The whole path, not just the product page.
02 Check ten old URLs
If you migrated. Each should land on the same product, not on the home page.
03 Search three of your products by name on Google
A month after launch. If none appear while competitors do, ask your provider why.
04 Compare one week of orders
The count in analytics versus the count in the admin panel. A gap over 10% means tracking was not finished.