Migration
Moving a site or shop to a new platform or address. The riskiest operation in a business’s entire digital life.
Why it matters when you read an offer
The moment when the most accumulated value can be lost in the shortest time. The plan for it must be written down, include redirects, and provide for a check after go-live.
What it looks like in an offer
Site transfer at a fixed price, with no line about redirects and no list of pages. That is exactly where the traffic gets lost.