Social media: How to read the offer
A missing line is not automatically a bad sign. Different providers work differently. An absence is a reason to ask, not a verdict.
What the offer should contain
Page ownership
Explicitly. This is the most expensive omission in this service.
Post count and who makes them
Including who photographs and whose images they are.
Message handling
Included or not, and within what time.
Ad budget, separately
If advertising is in scope at all.
Approval before publishing
Who approves and within what time, so the process does not stall on you.
A crisis rule
One sentence you will need exactly once, and it will matter exactly then.