Digital marketing and strategy: Red flags
Each of these signals has a mechanism behind it. They are not "beware of cheap offers", they are specific things you can see in the document in front of you.
What to look for in the document in front of you
A strategy with none of your numbers in it
If it contains no data from your business, it was written without you.
Every channel, all at once
Comprehensiveness here signals that no decision was made, not that more work was done.
Forecasts with no range
A single precise number 12 months out is confidence, not a forecast.
Nobody available to execute any of it
Check this before you pay, not when the document is delivered.