Analytics
A system for measuring visitor behaviour. Installing it is not the same as configuring it to count what matters to you.
Why it matters when you read an offer
The difference between installed and configured Analytics is the difference between a counter and measurement. The useful question is not whether the code is in place, but which specific actions are being counted.
What it looks like in an offer
Installing Google Analytics as a finished item. The code is the start: measuring enquiries and orders is a separate setup that must be described.