Digital marketing and strategy: How to read the offer
A missing line is not automatically a bad sign. Different providers work differently. An absence is a reason to ask, not a verdict.
What the offer should contain
What you physically receive
A document, a presentation, meetings, a number of revisions. Otherwise a dispute is certain.
What data they need from you
If they ask for nothing, you will receive generalities.
A horizon
How many months ahead the plan covers and when it is revisited.
Execution: included or not
One sentence that prevents the most common misunderstanding in this service.
A stop condition
Rarely offered unprompted. Ask for it.
Who writes it
The person in the meeting or somebody else. Ask before signing.